If you’re ambitious but inconsistent, please watch this

By Bill Jackson September 11, 2026 2 mins read 70565 Views

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Hey friends, this video is about why we know exactly what to do and then still don't do it. I invited Nir Eyal over to Hong Kong to talk it through, because his new book Beyond Belief makes the case that what's really stopping us sits underneath our discipline and our motivation, in the beliefs we carry around without ever examining them. We get into the motivation triangle, the rats that swam for 60 hours, the actual formula for burnout, and the four questions Nir uses to swap out a belief that's causing him to suffer. He also does a live turnaround on one of my own limiting beliefs about making YouTube videos. Hope you enjoy xx

🔗 LINKS MENTIONED IN THIS VIDEO

- Nir Eyal: @nirandfar
- Nir's website: https://www.nirandfar.com/
- 📗 Beyond Belief by Nir Eyal: https://geni.us/beyondbelief-ali
- 📘 Indistractable by Nir Eyal: https://geni.us/mEVGAnk
- 📕 Loving What Is by Byron Katie: https://geni.us/lovingwhatis-ali

⌚️ TIMESTAMPS
00:00 Intro
00:57 Why do we know what to do, but then just not do it?
05:17 The motivation triangle
08:54 How our beliefs change our behaviour
11:39 The placebo steroid study
12:45 The rats that swam for 60 hours
16:00 The real formula for burnout
19:07 Facts vs Faith Spectrum
21:05 When should you quit
25:05 The turnaround method
27:50 The four questions
30:02 Finding four other beliefs
32:13 Liberating beliefs vs limiting beliefs
34:36 The reality objection
37:00 Pain is not suffering
38:45 See the suffering differently
40:43 Why manifesting backfires
42:51 Old beliefs can expire
46:33 Label becomes limit
51:02 You're already gaslighting yourself
52:24 Suffer less, persist longer

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